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January 09.2026
2 Minutes Read

Discover the Best and Worst Beauty Trends of 2025 Revealed by Readers

2025 beauty trends showcase natural makeup in a close-up portrait.

Exploring the Best and Worst Beauty Trends of 2025

As the beauty landscape of 2025 comes into sharper focus, the bold statements and innovative products launched throughout the year have sparked vigorous debate among beauty enthusiasts. From barrier-repairing skin care to slicked-back hair, our diverse community of NewBeauty readers has shared their preferences, uncovering which trends are set to withstand the test of time and which deserve a swift farewell.

Barrier-Repairing Skin Care Takes Center Stage

Leading the charts is the resounding popularity of barrier-repairing skin care, which enchanted 23.5% of surveyed readers. Infused with ceramides and microbiome-friendly ingredients, these formulations have transformed the approach to skin health, emphasizing moisture retention and skin barrier integrity. This trend resonates with the current emphasis on holistic beauty and skincare routines that prioritize well-being beyond aesthetics.

The Rise and Fall of Makeup Trends

Where some trends soared, others plummeted into the depths of style oblivion. As revealed by our survey, wet, slicked-back hair was rejected by 33.4% of respondents, showcasing a collective move toward softer, more natural looks. This shift towards effortless beauty is mirrored in the community's growing preference for strategic makeup applications, where less is more. The survey highlighted a significant turnaround in reaction to full-glam renaissance looks, which garnered only modest support, indicating a shift toward simpler beauty.

What Remains Popular: K-Beauty Innovations

Meanwhile, K-Beauty innovations have maintained a solid footing with 16.5% of readers embracing hydration-focused, multi-step regimes. This trend reflects not only global beauty influences but also a cultural appreciation for rituals that embrace self-care as an integral part of beauty routines.

Looking Ahead: What Trends Will Prevail?

As we step into 2026, it is clear that readers are gravitating towards trends that offer both practicality and aesthetic pleasure. The current focus on restorative products highlights an evolving understanding of beauty that intertwines with health and sustainability. The future beckons a deeper connection between beauty, health, and empowerment, shaping the narrative of what it means to truly glow from within.

With the continuing evolution of beauty trends, it’s exciting to think about which innovations will capture our hearts next. The journey through beauty continues to be filled with surprises, reminding us that while some trends may fade, the quest for self-expression and health will always endure.

Beauty

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02.22.2026

Unlock the Secrets Behind Hailey Bieber's Must-Have Nail Polish

Update Discover the Ultimate Clean Girl Nail Look In the realm of celebrity beauty trends, finding a signature style that feels both fresh and timeless can be a challenge. Yet, celebrity manicurist Zola Ganzorigt has effortlessly created one with her recent recommendation: the OPI GelColor in the shade Put It In Airplane Mode. This semi-sheer, light pink polish has quickly garnered praise for its ability to enhance natural nail beauty, embodying the very essence of a "clean-girl manicure," a look that balances elegance with minimalism. Why This Polish Is a Game-Changer The appeal of Ganzorigt's choice lies not only in its color but also in the application technique. The key to achieving that perfect finish involves layering three thin coats, topped off with a gel top coat. This process results in a chic look that offers a sheer finish without transparency, making it perfect for anyone looking to achieve a polished yet understated nail aesthetic. Trends Deconstructed: The Clean Girl Aesthetic The clean-girl aesthetic has become a buzzword in beauty circles, emphasizing simplicity and sophistication. In a world where nail art can often lean toward the extravagant, this trend highlights the classic beauty of natural nail shapes and subtle shades. The affinity for nude-leaning polishes, as seen in the work of other artists and celebrities alike, speaks to a broader desire for authenticity in beauty routines—a move away from artifice towards something more relatable. Celebrity Influence: A Look at Current Favorites With clients like Hailey Bieber and Sabrina Carpenter, Zola has her finger on the pulse of trends. She often champions straightforward looks that others can replicate at home, which contributes to her designs going viral. According to her, the accessibility of a chic nude polish allows everyone to enjoy high-fashion looks without extensive artistry. The practice of creating manicures that inspire home versions encourages self-expression through manageable beauty routines. Practical Tips for Achieving the Look To recreate this popular manicure, consider investing in quality products like the OPI GelColor Super Gloss No Wipe Top Coat and a good cuticle oil to maintain your nail health. Zola emphasizes that proper nail care, including regular moisturizing, can dramatically improve the overall appearance of your manicure. As beauty trends evolve, understanding the significance of simplicity combined with the right product can elevate your self-care routine. Simple, elegant nails are not just a trend; they are a statement of self-care and attention to detail. Ready to embrace the clean-girl nail trend? Start by selecting the essentials recommended by your favorite celebrity nail artists and transform your manicure routine into an effortless yet elegant experience.

02.21.2026

Unlock Volume with These Expert-Recommended Bob Cuts for Thin Hair

Update Discover the Best Bob Cuts to Enhance Thin Hair Cutting thin hair can be intimidating; however, the right bob haircut can amplify the appearance of volume and fullness. According to hair experts, bob hairstyles are especially beneficial for those with fine hair, as they create structure and the illusion of thickness. Celebrity hairstylists Jennifer Korab and Nick Stenson emphasize that the ideal bob haircut focuses on shape and balance, making your hair look fuller and more vibrant. Blunt Bob: A Classic Choice for Volume A blunt bob is a go-to style for many, and for a good reason. This cut offers a strong perimeter that gives the illusion of thicker hair. As Korab notes, “The best bob haircuts for thinning hair are ones that focus on shape and fullness.” By maintaining clean lines and a polished finish, a blunt bob can instantly enhance the appearance of volume. It’s important to avoid excessive layering, as this can reduce the density at the ends and make hair appear limp. Softly Angled Bobs: Add Subtle Volume Softly angled or lightly graduated bobs are also excellent choices for fine hair as they add volume at the crown without sacrificing fullness at the ends. This style strikes a balance between volume and movement, without making hair look stringy. Stenson specifically recommends a subtly angled A-line bob, which maintains weight and structure while adding a sophisticated touch. French Bob: Chic and Stylish The jaw-length French bob is another fantastic option for those with fine hair. Inspired by the iconic 1920s flappers, this haircut features a full, blunt edge that enhances the density and shape of your hair. Stenson highlights that the blending of chic style with practical volume makes the French bob a favorite among thin-haired individuals. Expert Tips for Styling Bob Haircuts To maximize the beauty of your bob, adopting the right styling techniques is key. Stylist Adam Reed suggests opting for products like texturizing sprays to enhance fullness and movement at the roots. Additionally, consider incorporating waves or curls for an undone effect that adds both volume and texture, making your hair appear luscious and vibrant. Whether you prefer a blunt, softly angled, or French bob, there are stylish options to enhance thin hair. Don’t be afraid to experiment with these chic cuts that can bring a fresh look while creating the desired illusion of fullness. Ready to transform your hair? Consult with your stylist to find the ideal bob for your hair and boost your confidence today!

02.20.2026

Pat McGrath Labs Secures $30 Million Investment: A Turning Point for Beauty Lovers

Update A New Beginning for Pat McGrath Labs Pat McGrath Labs, the renowned beauty brand founded by legendary makeup artist Pat McGrath, is poised for a fresh start following its recent Chapter 11 bankruptcy filing. The brand has secured a crucial $30 million investment from GDA Luma, a private equity firm specializing in distressed assets. This investment not only provides a much-needed financial lifeline but also signals a new era for the iconic brand that has captured the hearts of beauty enthusiasts worldwide. Understanding the Financial Rescue The $30 million financial package includes $10 million earmarked for immediate operational needs, which will ensure that the brand can continue its day-to-day functions during the restructuring phase. An additional $20 million will serve as working capital once the bankruptcy proceedings are finalized. By gaining this support, Pat McGrath Labs aims to stabilize its operations and develop a robust plan to address its debts. The Transition of Leadership In a significant shift, Pat McGrath will transition from CEO to Chief Creative Officer, allowing her to focus on the brand's creative vision. This change reflects a commitment to maintaining the brand's artistry and innovative spirit while allowing GDA Luma to play a controlling role as the company emerges from bankruptcy. This strategic partnership is crucial not only for financial stability but also for preserving the essence of what makes Pat McGrath Labs a trendsetter in the beauty industry. Future Prospects and Product Launches With the support of GDA Luma, Pat McGrath Labs has ambitious plans for the future, including a pipeline of new product launches starting in the first quarter of 2026. Such efforts are designed to revitalize the brand and strengthen relationships with key retail partners globally. The commitment to "uncompromising quality and relentless innovation" will be a guiding principle in this new chapter. The Importance of Brand Legacy The partnership signifies not only a financial recovery but also a dedication to the brand’s legacy. As GDA Luma takes a hands-on approach, their focus on respecting the rich heritage of Pat McGrath Labs while modernizing its business model could turnaround the company’s fortunes. For beauty lovers, this means that the beloved products and artistry that have defined the brand will continue to evolve significantly. As we look forward to what this investment will bring, fans and beauty enthusiasts alike remain hopeful for the resurgence of Pat McGrath Labs. The road ahead may be challenging, but with the right strategic focus, the brand may well redefine its place in the beauty landscape.

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